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| Technology writer is a collective of two writers and a graphic designer providing high quality and effective marketing communications. |
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Brochures/ SDL Tridion & NetEconomy
Showcasing thought leadership
Either independently, or publishing articles alongside unbiased analyst research is a way of demonstrating thought leadership in your industry sector and raise awareness on a particular topic.
Both NetEconomy and SDL Tridion have published brochures including objective research from Gartner to accompany thought leadership from the companies themselves around a specific solutions or industry trend.
These are used in marketing campaigns to validate key messages for product positioning or support technology solutions.
 SDL Tridion
NetEconomy |
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Company Magazines | SDL Tridion & Sonardyne
A flagship promotional tool
Research has proved what we all instinctively know, that when reading on the web, visitors read in a cursory manner and switch away from a site in a click.
Perhaps surprisingly, the most dynamic marketing and cost effective medium is to produce your own magazine. Publising your company magazine cements your brand and creates strong emotional links with readers. This medium delivers much more than a corporate brochure, annual report or media pack. Presented in a trusted voice and familiar format it communicates an overall view of your company to your customers, partners and prospects. Readers are more likely to finish an article, read more than one story and staying with it for nearly half an hour.
Third party advertising can contribute to or cover all the costs of producing a magazine, additionally your partners can increase the magazine's distribution via their own contact networks.
Baseline (Sonardyne)
Content management for business communication (SDL Tridion) |
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White Papers | GX & Amaze
Educating your audience
White papers are an ideal marketing tool to promote the business drivers for a technology. Informative and well researched, these indepth reports can delve deeper into how a technology fits into the greater scheme of things. Ultimately white papers are written to help people make decisions. Used to inform and contextualise, they reveal features and applications of a technology to demonstrate business advantage and the potential for a client to grow their own business.
GX White Papers
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Newsletters | SDL Tridion, Jacada, Network Interlinks, Euroscript
Effective business communication
Studies show that one of the main reasons why customers stop buying from a particular business is because of a lack of communication on the part of the business. Studies also show that it costs considerably less to sell more to an existing customer than source and then sell to a new one.
Regular communication is key to build loyalty and to keep your customers satisfied. Newsletters are effective in improving awareness and building relationships with your customer base. If you want to upsell or cross-sell, establish your brand or simply reach a wider market, a newsletter can do the job for you.
Similarly regular communication with your prospects builds brand awareness and informs them on your latest developments and promotions. And newsletters for internal communications allows you to strengthen the culture of the business and provide a channel to report up to-date-news, launch new products and share strategy.
Sample newsletters
Jacada
Network Interlinks |
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Events | SealedMedia, SDL Tridion, Jacada, ActiveNavigation,
ECI Telecom
Success is in planning to the last detail
From intimate briefings, through breakfast seminars and organising user forums to building up stands for trade shows, we are experienced in handling events and managing the whole process from start to finish. We look after booking venues, design invitations, source contacts, manage the guest list and any site build necessary.
If you would like to be able to turn up at an event without the headache of organising it completely removed, then contact us to discuss your requirements.
Event management
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