Customer Advocacy
Used in sales support, case studies describe your technology in action. Through this word-of-mouth endorsement potential customers get greater insight on what the implementation of your technology in their workplace could mean for them. SDL Tridion see that their customers are the strongest advocates for telling others the business benefits they have seen from deploying their Web Content Management Solution and feature them in the annual magazine as well as having them as stand alone flyers.

Sample case studies
 breastcancer.org 
 Goodyear
 M&G
 Ricoh
 Unilever