Content Management for Business Communication
This publication, now in its fourth year, looks at the growing importance of Interactive Marketing and how marketers are using it as a fundamental element in the marketing mix. The shift from static business-to-consumer and business-to-business Web sites to interactive has paved the way for increased interactivity between businesses, their customers and prospects.

There are articles on Web 2.0; online measurement and analysis; social media such as blogs, forums and RSS; cross-channel integration; digital delivery beyond the Web and it includes case studies of companies who are using personalization tools, statistical analysis and other multimedia channels to reach their customers. There is also an industry analyst’s viewpoint on how companies should leverage the new technologies and benefit through interactive marketing.

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